Most of us know that there is a huge amount of potential within ourselves. We have heard stories of people doing amazing feats just because they believed they could. Or we hear about people who cure themselves of terminal diseases just through the power of their mind.
These stories illustrate the importance of the “placebo effect.” A placebo is a pill which has no active ingredients in it. These are given to patients to use a control when testing our experimental drugs. The people who take these drugs do so with the understanding that the drugs will help them. The amazing thing is, even though these pills contain no actual active ingredients there is a significant percentage of people who will improve after taking the drugs. These people have an expectation that the drugs will have a positive impact on them. There mind truly believes that they are taking life saving medication.
The founders of NLP Richard Bandler and John Grinder analysed the data on the placebo effect. What they found was that Placebos were proven to be effective approximately 20 percent of the time. This is an amazing result considering that these drugs actually contained no chemicals which would have a positive impact on the patient. Whilst the modern medical profession likes to disregard the placebo effect because they wish to create medicines which are not reliant on the belief of the medicine, the results of this study are undeniably impressive. It is also important to bear in mind that Bandler and Grinder were looking for something different when they looked at the placebo effect data. To them it showed just how much potential was unused by people normally. It showed that the mind was literally able to heal the body. If your mind is able to achieve this, what other feats could it be capable of?
This study was a jumping point off for the two researchers. The question was how to use belief to solve seemingly impossible tasks.
NLP holds the answer to this question. One of the best ways to change your belief mindset is through the use of the Swish Technique. This technique takes disempowering beliefs and replaces them with empowering beliefs instead. The great thing about changing a belief is that it takes no time at all. The effect of using the Swish Technique is improved through regular reinforcement. However your belief can be changed in an instant. This is the true power of NLP.
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